{
  "market": "Oxfordshire",
  "updated": "2026-06-25",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577",
    "MY-2571"
  ],
  "purpose": "Conservative first-pass sponsor copy templates for Good Morning Oxfordshire. These are internal drafting aids only.",
  "boundary": "Do not send, sell, publish, invoice, reserve inventory or imply advertiser approval from these templates without David's fresh explicit approval.",
  "counts": {
    "templates": 5,
    "operatorChecklist": 4
  },
  "templates": [
    {
      "lane": "Property, moving and home services",
      "starterPackage": "Founding issue sponsor",
      "headline": "Moving, renovating or planning work in Oxfordshire?",
      "body": "This week's local sponsor helps Oxfordshire households plan the practical bits: quotes, appointments, paperwork and next steps across Oxford, Abingdon, Didcot, Witney, Bicester and Banbury.",
      "cta": "Check availability",
      "proofBeforeUse": [
        "Live service-area page naming Oxfordshire or at least two covered places",
        "Clear quote, booking or contact route",
        "Manual review for mortgage, valuation, legal or price-performance wording"
      ],
      "avoid": [
        "Guaranteed sale prices",
        "Mortgage advice",
        "Legal outcomes",
        "Urgency that cannot be proved"
      ]
    },
    {
      "lane": "Science, tech, education and recruitment",
      "starterPackage": "Weekly local partner",
      "headline": "Hiring, learning or working in Oxfordshire's knowledge corridor?",
      "body": "A local partner slot for one useful role cluster, open event, workspace offer or training deadline serving Oxford, Harwell, Culham, Milton Park, Begbroke or nearby commuter routes.",
      "cta": "See the opportunity",
      "proofBeforeUse": [
        "Live job, course, event, employer or workspace page",
        "Location, deadline and eligibility are unambiguous",
        "Salary, visa, hybrid-work and qualification claims are checked"
      ],
      "avoid": [
        "Unverified salary ranges",
        "Vague remote-work claims",
        "Eligibility shortcuts",
        "Evergreen reuse of dated roles"
      ]
    },
    {
      "lane": "Food, hospitality, culture and weekend plans",
      "starterPackage": "Referral reward backer",
      "headline": "A useful weekend prompt for Oxfordshire readers",
      "body": "This local partner gives readers one simple reason to book, visit, save the date or try something nearby this week, with dates and availability checked before publication.",
      "cta": "Plan the visit",
      "proofBeforeUse": [
        "Live menu, booking, ticket, event or offer page",
        "Dates match the issue window",
        "Prize, discount or referral terms are approved before use"
      ],
      "avoid": [
        "Expired offers",
        "Unclear terms",
        "Overstated popularity",
        "Tourist-only copy with no resident utility"
      ]
    },
    {
      "lane": "Family, schools, childcare and activities",
      "starterPackage": "Weekly local partner",
      "headline": "One practical family date for the week ahead",
      "body": "A restrained sponsor placement for a current open day, class, camp, club or family booking route that is useful to parents planning the week in Oxfordshire.",
      "cta": "View the details",
      "proofBeforeUse": [
        "Current term, open-day, class, camp or booking page",
        "Safeguarding-sensitive wording reviewed",
        "No child data collection route embedded in the newsletter"
      ],
      "avoid": [
        "Academic outcome claims",
        "Pressure on children or parents",
        "Unclear age ranges",
        "Unsupported scarcity claims"
      ]
    },
    {
      "lane": "Health, fitness and wellbeing",
      "starterPackage": "Founding issue sponsor",
      "headline": "A local appointment or class route for Oxfordshire",
      "body": "A simple sponsor block for a public booking page, class timetable, new-patient route or local service that readers can assess without medical hype or hard-sell wording.",
      "cta": "Book or check times",
      "proofBeforeUse": [
        "Live booking or service page",
        "Professional identity or registration where relevant",
        "Medical, diagnosis, cure and outcome claims removed"
      ],
      "avoid": [
        "Diagnosis or cure claims",
        "Guaranteed outcomes",
        "Fear-based urgency",
        "Before-and-after promises"
      ]
    }
  ],
  "operatorChecklist": [
    "Attach the advertiser's public proof URL before adapting a template.",
    "Keep referral rewards separate from paid issue sponsorships.",
    "Route regulated finance, property, legal, education-outcome, safeguarding and medical wording to manual review.",
    "Use the templates for draft prep only until Buttondown, sponsor approval and payment workflows are verified."
  ]
}