{
  "market": "Oxfordshire",
  "updated": "2026-06-25",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577",
    "MY-2571"
  ],
  "purpose": "Private sponsor lead shortlist for the first two Oxfordshire advertiser lanes. Use as proof-backed research only; no outreach, public claims, slot holds, payment links or subscriber-email sponsor placements are approved.",
  "boundary": "Every candidate needs manual review, current offer proof and David's fresh approval before contact or publication.",
  "counts": {
    "lanes": 2,
    "candidates": 8,
    "operatorChecklist": 5
  },
  "lanes": [
    {
      "rank": 1,
      "lane": "Property, moving and home services",
      "readerNeed": "Planning, housing, removals and home logistics are recurring weekday-morning triggers for Oxfordshire readers.",
      "firstPackage": "Founding issue sponsor with a practical moving-week, valuation, quote or home-services checklist angle.",
      "candidates": [
        {
          "name": "Thomas Merrifield",
          "fit": "Independent Oxfordshire estate agency with branches across Abingdon, Bicester, Didcot, Kidlington, Oxford, Wallingford and Wantage/Grove.",
          "proofUrl": "https://www.thomasmerrifield.co.uk/",
          "proofType": "service-area and branch coverage",
          "safeAngle": "Moving-week or local-market checklist without price-growth claims.",
          "reviewRisk": "Property-performance, mortgage or valuation wording needs manual copy review."
        },
        {
          "name": "Breckon & Breckon",
          "fit": "Oxfordshire property brand positioning itself around buying, selling and renting homes across the county.",
          "proofUrl": "https://www.breckon.co.uk/",
          "proofType": "Oxfordshire estate and letting service page",
          "safeAngle": "Useful moving, renting or landlord-readiness prompt for residents.",
          "reviewRisk": "Avoid unsupported market-performance claims."
        },
        {
          "name": "Pawel's Removals",
          "fit": "Removal firm stating county-wide Oxfordshire coverage, with named service areas including Oxford, Bicester and Abingdon.",
          "proofUrl": "https://www.pawelsremovals.com/oxfordshire.html",
          "proofType": "local service-area page",
          "safeAngle": "Packing, boxes or moving-day checklist CTA.",
          "reviewRisk": "Check current service area and offer before publication."
        },
        {
          "name": "Robinsons Relocation Oxford",
          "fit": "Removal and relocation operator with an Oxford-specific page and public quote route.",
          "proofUrl": "https://www.robinsonsrelo.com/areas/central-south-removals/oxford/",
          "proofType": "Oxford removal-service page",
          "safeAngle": "Quote or moving-date planning prompt for homeowners and renters.",
          "reviewRisk": "Do not imply availability for a specific date without direct proof."
        }
      ]
    },
    {
      "rank": 2,
      "lane": "Science, tech, education and recruitment",
      "readerNeed": "Oxfordshire's science corridor creates commuter, hiring, workspace and professional-event intent around Oxford, Harwell, Milton Park, Culham and Abingdon.",
      "firstPackage": "Weekly local partner with one role cluster, workspace, training event or employer deadline.",
      "candidates": [
        {
          "name": "Harwell Science and Innovation Campus careers",
          "fit": "Public careers board carrying vacancies and opportunities from businesses based at Harwell Campus.",
          "proofUrl": "https://www.harwellcampus.com/careers-listing/",
          "proofType": "live campus jobs board",
          "safeAngle": "One weekly role-cluster or hiring-deadline prompt after date checking.",
          "reviewRisk": "Job deadlines, salaries and eligibility can expire quickly."
        },
        {
          "name": "Milton Park vacancies",
          "fit": "Oxfordshire science, business and technology campus with a public vacancy board for companies on site.",
          "proofUrl": "https://www.miltonpark.co.uk/vacancies/",
          "proofType": "live campus vacancy board",
          "safeAngle": "Science Vale job or workspace discovery prompt for local commuters.",
          "reviewRisk": "Verify live vacancies and avoid implying endorsement by tenant companies."
        },
        {
          "name": "Taylorollinson",
          "fit": "Specialist scientific recruitment organisation listed at Milton Park with a stated science-sector recruitment focus.",
          "proofUrl": "https://www.miltonpark.co.uk/whos-here/taylorollinson/",
          "proofType": "Milton Park tenant profile",
          "safeAngle": "Specialist science recruitment note with a single public CTA.",
          "reviewRisk": "Recruitment wording needs current role, salary and eligibility checks."
        },
        {
          "name": "Planet Recruitment",
          "fit": "Oxfordshire recruitment company presenting itself as a local temporary and permanent hiring route.",
          "proofUrl": "https://www.planetrecruitment.co.uk/",
          "proofType": "local recruitment service page",
          "safeAngle": "Local hiring or job-search prompt for Oxfordshire employers and candidates.",
          "reviewRisk": "Avoid strongest/best claims unless independently verified."
        }
      ]
    }
  ],
  "operatorChecklist": [
    "Confirm the proof URL still loads and supports the stated fit before any use.",
    "Keep sponsor, referral-reward and editorial coverage lanes separate.",
    "Do not contact candidates without fresh approval.",
    "Do not publish candidate names as sponsors or partners without a real agreement.",
    "Attach any future outreach approval, copy approval and payment proof back to MY-2577."
  ]
}