Sponsor proof pack ยท 2026-06-25

Evidence before the first sponsor conversation.

Bundle the Oxfordshire launch evidence a cautious advertiser would need before the first approved sponsor conversation.

Linear proof: MY-2577 newsletter empire build loop and MY-2571 referral/live leaderboard wiring.

Internal sales evidence only. No outreach, booking, payment route, inventory hold, public claim, subscriber email, social post or sponsor promise is approved by this pack.

Open proof JSONValidation radarBooking readinessSource freshness

Evidence sections

Each section points to a public route and a manual gate. This is sales prep, not outreach approval.

EvidenceReader utilityThe site exposes source-backed routes for today, source quality, source freshness, coverage towns, travel, weather, records and products.Sales use: Shows the newsletter has practical resident value before any sponsor slot is sold.Do not imply audience size or open-rate proof until Buttondown data exists.EvidenceSource depthThe Oxfordshire registry covers councils, planning, police, NHS, transport, weather, events and local media with freshness reporting.Sales use: Supports a sponsor claim that the product is locally useful, not a generic ad wrapper.Manually verify stale or candidate-core routes before using them in sales copy.EvidenceSponsor fitThe validation radar ranks five sponsor lanes with proof requirements and risk notes.Sales use: Keeps early sponsor conversations focused on resident utility and low-risk offers.Use only conservative copy for property, health, education, recruitment and youth-adjacent offers.EvidenceReferral readinessThe static subscribe/share routes preserve referral metadata for Buttondown-first wiring and MY-2571 verification.Sales use: Separates reader-growth rewards from paid sponsor inventory until attribution is verified.Do not publish live rankings, raw tokens, prize winners or sponsor-backed rewards.EvidenceBooking controlsThe booking-readiness ledger records hidden payment metadata, manual date gates and blocked actions.Sales use: Shows the commercial workflow can be reviewed without exposing checkout links.No payment route is sent until the issue date, advertiser proof and placement copy are manually approved.EvidenceLaunch channelsThe social launch pack and partner counter-card kit contain approval-gated creative, copy and proof capture fields.Sales use: Prepares acquisition proof without public posts, ads or venue approaches.No public social action, ad spend, group admin message or physical card placement without fresh approval.

Operator checklist

Attach evidence and keep sponsor, referral and editorial promises separate.

OpenProof gateAttach this proof pack to the next Linear MY-2577 update before claiming sponsor readiness.OpenProof gateUse public routes only; never paste private Buttondown, checkout-provider, subscriber, API or admin details into sponsor material.OpenProof gatePair every sponsor lane with a proof URL, manual review risk and blocked-action reminder.OpenProof gateKeep referral rewards, paid sponsor slots and editorial coverage visibly separate.OpenProof gateRun issue:build, website:build and website:check after any pack or generator change.

Blocked claims

Claims that cannot appear in sponsor material until verified.

OpenBlockedDo not claim subscribers, open rates, click rates, sponsor ROI or paid inventory availability without verified data.OpenBlockedDo not imply official endorsement from councils, universities, venues, local media or source owners.OpenBlockedDo not promise editorial inclusion, event listing, review coverage or referral prizes in exchange for payment.OpenBlockedDo not expose checkout/provider URLs or private lead notes on the public site.