Partner counter-card kit · 2026-06-25

Offline reader growth without sponsor confusion.

Approval-gated counter-card and partner-share kit for turning trusted Oxfordshire counters into local reader acquisition routes without confusing them with paid sponsorship.

No public post, business approach, physical placement, subscriber email, paid ad, sponsor outreach, payment collection or inventory hold is approved by this kit.

Preview subscribe route Open print sheet Open JSON kit

Oxfordshire before breakfast

Free local morning briefing: council decisions, planning, roadworks, weather, events and useful links in one five-minute email.

CTA: Scan or type to subscribe free

Buttondown handles confirmation and unsubscribe. No sponsor relationship is implied unless separately approved.

Placement lanes

Best counters to ask after editorial and venue approval.

Rank 1Independent cafes, bakeries, farm shops and lunch countersDaily regulars planning commutes, parking, school runs, roadworks, markets, weekend events and local services.Places: Oxford, Abingdon, Witney, Bicester, BanburyFirst ask: Would you be comfortable leaving one free Oxfordshire morning briefing card by the till for regular customers?Must not imply the venue is a paid sponsor or that the newsletter endorses the business.Proof: Owner or manager approval; Card placement date; Visible subscribe URL or QR route; No private customer data collected

Rank 2Bookshops, libraries, theatres, museums and cultural venuesReaders already looking for civic notices, author talks, exhibitions, theatre dates and weekend planning.Places: Oxford, Woodstock, Abingdon, BanburyFirst ask: Could we leave a small free-local-newsletter card alongside community notices?Venue policies may require neutral wording and no commercial claims.Proof: Venue permission; No paid placement; Community notice policy checked; No event listing promise

Rank 3Estate agents, coworking spaces and professional-service receptionsResidents, movers, founders and commuters tracking planning, transport, schools, local events and civic decisions.Places: Oxford, Didcot, Bicester, WitneyFirst ask: Would a free Oxfordshire briefing card be useful for clients moving into or around the county?Can blur into sponsor outreach; keep reader acquisition separate from paid inventory.Proof: Reception approval; No paid sponsor wording; No property-market performance claims; No client data

Rank 4Gyms, salons, markets and adult-facing community countersRepeat local customers who value concise road, events, school-run, parking and service-change updates.Places: Oxford, Abingdon, Didcot, Bicester, BanburyFirst ask: Can we share a free morning briefing card for local residents who want practical updates before the day starts?Family and youth-adjacent settings need adult-facing placement only and no child/student data routes.Proof: Adult-facing placement; Manager approval; Safeguarding-sensitive copy review; No mailing-list inclusion

Referral variants

Routes to test only after MY-2571 Buttondown referral preflight is verified.

generic-counter-cardDefault card for approved independent counters.https://www.gmoxford.co.uk/subscribe/?ref=counter-card

oxford-counter-cardOxford city centre, Cowley and Headington partner placement after venue approval.https://www.gmoxford.co.uk/subscribe/?ref=oxford-counter-card

market-town-counter-cardAbingdon, Witney, Bicester and Banbury counters after venue approval.https://www.gmoxford.co.uk/subscribe/?ref=market-town-counter-card

Approval checklist

Hard gates before any card leaves the machine.

OpenGateThe editor approves the business route, copy, card design and timing before any approach.OpenGateBusiness owner, manager or venue operator explicitly approves placement before any card appears.OpenGateThe card says subscribe free and does not imply sponsorship, endorsement, paid partnership, prize or discount.OpenGateThe landing page is Buttondown-first and passes only public referral metadata after MY-2571 is verified.OpenGateNo private customer data, member lists, receipts, emails, phone numbers or in-store sign-up sheets are collected.OpenGateRemove the card immediately if the venue asks or if referral attribution produces malformed metadata.

Proof capture

Record privately for attribution and audit.

OpenProofApproved route name and public business URL OpenProofApprover name or role, kept private OpenProofPlacement date and removal date if time-limited OpenProofQR variant used OpenProofPhoto proof for internal review only; do not publish without business approval OpenProofButtondown referral metadata export after live preflight is approved

Blocked claims

Do not overclaim offline attribution.

OpenBlockedDo not claim subscriber lift from counter cards until Buttondown referral attribution is exported and deduplicated.OpenBlockedDo not describe a business as a sponsor unless a separate approved sponsor booking exists.OpenBlockedDo not promise editorial coverage, event inclusion, discount promotion or review coverage in exchange for placement.OpenBlockedDo not use cards in schools, youth clubs or medical settings without a separate safeguarding and compliance review.